In a world that is increasingly digital, restaurants are realizing that their online presence is just as crucial as the food they serve. One outstanding example is Canada's largest quick-service restaurant (QSR), Butter Chicken Roti, which has used social media effectively to become a household name and is now expanding its delicious offering to the United States.
This blog post will delve into their successful social media strategies, discussing how they used these platforms to grow their business and gain a massive, dedicated customer base.
Powerful Presence Across Social Media
Butter Chicken Roti understood early on that a strong online presence is vital to gaining visibility in the modern restaurant industry. They knew that being active on multiple social media platforms was key in creating brand awareness, engaging with customers, and most importantly, driving sales.
Through constant engagement on platforms like Instagram, Facebook, and Twitter, they've created a friendly and vibrant online community. They have been able to establish a direct line of communication with their customer base, receive real-time feedback, and build a loyal following.
The signature Butter Chicken Roti; a tactical move to name themselves after their special dish, making it memorable and easy to market.
Collaborations with Influencers
One of the unique ways that Butter Chicken Roti gained traction on social media was through strategic collaborations with influencers. Understanding the value of influencer marketing, they leveraged these partnerships to broaden their reach and expose their brand to diverse audiences.
Influencers have a substantial sway over their followers' preferences and choices, and Butter Chicken Roti skillfully used this to their advantage. They often host big influencer events, creating a buzz around the brand while showcasing their mouth-watering menu.
A hyper successful grand opening event with famous influencers and bloggers.
In The Spotlight: Major Events and Festivals
Butter Chicken Roti has also intelligently used social media to showcase their participation in high-profile events. They were a proud vendor at the Toronto International Film Festival and the International Indian Film Academy Awards, significantly boosting their brand visibility.
By sharing behind-the-scenes snapshots and updates from these events, they created a sense of excitement and buzz on their social media platforms. This allowed them to engage with a broader audience and further solidify their reputation as a leading QSR.
The Toronto International Film Festival (TIFF) pop-up shop.
Encouraging Franchisees to Join the Social Media Bandwagon
Butter Chicken Roti recognizes that every franchise is a brand ambassador. They urge their franchisees to also engage on social media and promote the brand locally. This decentralized social media approach has enabled them to reach more potential customers while maintaining a consistent brand image.
A successfully marketed franchisees grand opening event with the town mayor present.
Digital Ordering: A Win-Win for the Business and the Customers
Amid the digital transformation, Butter Chicken Roti turned to social media to promote their website's online ordering feature. By doing this, they have created a seamless and convenient experience for their customers. Simultaneously, this method of ordering saves costs for both the business and the customers, making it a win-win situation for all involved.
Some delicious aerial food photography.
Beyond Borders
As Butter Chicken Roti continues its journey, with an upcoming expansion to the United States, one thing is certain: their innovative use of social media will continue to play a significant role in their development. Whether it's collaborating with influencers, participating in major events, or encouraging franchisees to bolster the brand's online presence, they understand the value of staying connected in a digital world.
A sneak peak into Butter Chicken Roti's first American location.
A Story to Share... Online
In essence, Butter Chicken Roti's success story is a lesson for all businesses, especially those in the QSR industry. It emphasizes that a well-crafted and effectively implemented social media strategy can significantly enhance a brand's visibility, create loyal communities, and contribute to business growth.
As we look forward to watching Butter Chicken Roti's continued growth and expansion, we can surely expect to see more innovative and effective uses of social media from this forward-thinking QSR.
Social media is not just a platform for sharing content; it's a powerful tool for business growth. The story of Butter Chicken Roti is a testament to this, showcasing how a pinch of digital savviness, a dash of innovation, and a whole lot of delicious food can cook up a recipe for business success.
Visit Butter Chicken Roti at...
@butterchickenroti on Instagram and Facebook
All picture rights reserved to Butter Chicken Roti